A passion for exceptional beverages.
Prisco Potion Pvt. Ltd. was founded with a singular mission: bring the world's finest spirits and beverages to the Indian market, while crafting world-class labels of our own.
More than a distributor — a curator.
We are a multi-vertical enterprise operating across manufacturing, importation, and distribution in the premium beverages space.
Based in South Delhi's Okhla Industrial Area, Prisco Potion Pvt. Ltd. has grown from a focused import business into a full-spectrum spirits company. We own our manufacturing through Exquisite Spirit and Beverages Pvt. Ltd., our in-house distillery, producing beers and whiskeys under our own labels.
Our international division curates and brings to India some of the world's most exciting spirits — from Tigre Blanc to VIVIR Tequila, Hepple Gin to Ignite — making premium international beverages accessible to the Indian connoisseur.
Distribution is the backbone of our reach. Our network spans Delhi and continues to expand into new cities and markets, ensuring our portfolio is available wherever quality is valued.
To be India's most trusted name in premium spirits — a company that bridges the world's finest producers with the Indian consumer, while championing quality, authenticity, and innovation at every step.
We envision a future where every sip tells a story — of craft, of provenance, of the people who made it, and the ones who chose it.
The principles we pour ourselves into.
Quality Assurance
Every product that bears our name — or is brought under our portfolio — meets the highest standards of craft, sourcing, and authenticity. No compromise.
Sustainability
We are committed to responsible practices across our supply chain — from conscientious sourcing to eco-aware distribution and packaging decisions.
Integrity
Trust is the foundation of every partnership we build — with producers, retailers, distributors, and consumers. We operate with complete transparency.
Innovation
True to our tagline, we constantly push boundaries — exploring new categories, markets, and formats to deliver fresh experiences to the Indian palate.
Meet our Director.
Shourya Juneja
Shourya founded Prisco Potion with a vision to redefine how India experiences premium spirits. With deep expertise in distribution, brand building, and the international beverages landscape, he leads the company's strategy, partnerships, and growth initiatives — with the belief that great drinks bring people together.